Vogue has featured an AI model in an advert for brand Guess (X@webbymcgee/Vogue )
Vogue‘s August issue has sparked controversy by featuring an AI-generated model in a double-page advertisement for the fashion label Guess.
The AI model was created by Seraphinne Vallora, an agency specialising in AI-driven marketing campaigns, and was identified by a fine print label.
The use of an AI model has drawn mixed reactions from readers, with many expressing concern over its implications for beauty standards and the fashion industry.
Plus-size model Felicity Hayward criticised the move as “lazy and cheap,” warning it could undermine efforts towards greater diversity in fashion.
This development follows a recent multi-year partnership between OpenAI and Condé Nast, Vogue’s publisher, to integrate content into ChatGPT search results.
