Why Did Melania Share an AI Body Double Video?: 4 Theories

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It’s a weird ad for her cryptocurrency

The video was originally posted by the official account of Melania’s cryptocurrency, $MELANIA, then shared by the First Lady’s personal X account.

Though neither the caption nor the video itself expressed a clear promotional message like, “Hey, did you know I have a cryptocurrency? You should buy it or do whatever one does with crypto,” her retweet worked … sort of? The price of her meme coin jumped 7 percent after the post, though it’s lost almost all of its value since launching in January, as Decrypt explained:

The official Solana meme coin of Melania Trump (MELANIA) is up nearly 7% in the last 24 hours after the First Lady promoted an apparently AI-generated video of herself posted by the token’s official X account. MELANIA is now trading at $0.182, up more than 12% on the week, but still down roughly 99% from its January all-time high of $13.05. It briefly popped to a daily high of $0.191 following the first lady’s retweet.

Still, it does not appear that “into the future” and Melania materializing out of thin air have some obvious meaning that normies are missing. People in the crypto world actually had even more questions, as the $MELANIA social account hasn’t shared anything since June and the post did not address the many controversies swirling around the meme coin.

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She’s soft-launching the Melania body double

Melania was widely mocked back in May when she released an audiobook version of her memoir that was read by an AI version of her voice:

And now she’s going “into the future” somehow with a fully AI-generated Melania?

Since 2017, Melania has been dogged by a conspiracy theory that claims she sometimes uses a body double to get out of public appearances. So it seems pretty inept to keep putting out content that adds fuel to the “fake Melania” theory.

But what if these weren’t missteps but Easter eggs? Melania has already eased us into the idea that First Ladies can disappear from public view for weeks at a time and maybe not even live at the White House. What if she’s laying the groundwork for an officially sanctioned Melania double, or some kind of First Lady hologram?

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She’s a hugeStar Trekfan

Melania posted this on October 1, the official start of “spooky season.” The digital effect in the video looks a heck of a lot like the transporter in Star Trek:

Maybe the only thing Melania is soft-launching here is her Lieutenant Worf Halloween costume.

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She’s just keeping it weird

Being mysterious is Melania’s whole thing. But recently, President Trump has been horning in on her territory, showing up to public events with bizarrely terrible hand makeup and posting AI-generated news reports about magical “medbeds,” which don’t exist. These days, being the “weird one” in the Trump family takes more than throwing on a giant hat to meet King Charles.

So perhaps the whole point of the AI “fake Melania” video is to keep us asking, “What is she thinking?” If so, mission accomplished.