Amazon hit the ground running at its Sept. 30 event, announcing new product generations for almost all of its device brands, with many available for preorder immediately. That includes new home security offerings from Ring and Blink, new extra-affordable Fire TVs, a new round of Echo speakers with even more powerful sound and AI-enhanced Kindles. The Alexa Plus AI voice assistant, with its conversational capabilities, also showed up frequently.
That’s a lot to unpack, so let’s break down what’s available, what caught the eyes of our CNET team and when you can grab these Amazon releases ahead of the big Prime Day sale next week.
Read more: Here’s Everything You Can Preorder From the Amazon Event 2025
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Ring home security expands with new 4K cameras and Retinal Vision
Amazon’s Ring home security brand is getting a camera-wide upgrade starting on Sept. 30, with Retinal Vision to enhance details during image processing. Amazon also announced the next generation of its Ring video doorbell, the Ring Wired Doorbell Plus 2K ($180), as well as the Ring Indoor Cam Plus 2K ($60).
For those who want even more detail, Ring is also launching a line of 4K cameras, its first step into higher resolution. Ring’s 4K devices include an Outdoor Cam Pro, Spotlight Cam Pro, Wired Doorbell Pro and Floodlight Cam Pro, which will all have Retinal Vision capabilities, 10x zooming and increased low-light performance. All are available for preorder starting now.
Amazon promised a new capability called Search Party to help unite people in the Ring app to look for lost pets (since most of the shared Ring videos have something to do with animals, this isn’t totally surprising). Launching in November, Search Party uses the Ring app to alert nearby users about missing pets and recruits Ring’s AI capabilities to recognize potential pet matches in recorded video. Anyone can opt in or out as they please.
@cnetdotcom Amazon Ring wants to help you find your lost dog with this new feature rolling out in Nov. 2025 #amazon #amazondevices #ring #amazonring #lostdog ♬ original sound – CNET
Blink security cameras make their mark with 2K resolution models
Amazon’s other home security brand, Blink, also made an appearance with three new cameras, which are jumping to 2K resolution. Blink, which offers some of our favorite budget models of home cameras, is upgrading its two-way audio with noise cancellation and adding improved night vision to its cameras.
The cameras include the Blink Mini 2K ($50), Blink Outdoor 2K Plus ($90) and the Blink Arc ($100). The Arc camera is a new entry with an interesting dual-cam setup that provides 180 degrees of coverage with stitched video views, so you see a lot more without having to switch camera views or install another cam. All models are available for preorder.
Alexa Plus adds Familiar Faces and AI Greetings
Alexa Plus upgrades now allow Ring devices to recognize familiar faces and alert you if a recognized person draws near or if an unfamiliar face appears. This technology is becoming increasingly common in home security, with competitor Nest offering similar services for the past couple of years. However, it has also raised privacy questions for users who don’t want to share face data (which is why the services are banned in some cities).
While Alexa has fueled Ring video doorbell greetings in the past, Amazon now says that Alexa Plus Greetings are ready to go, with a lot more customization in the sort of responses you want Alexa to give at your door when you can’t be bothered. Conversational AI capabilities have been slowly but steadily coming to video doorbells, but this is one of the biggest jumps toward doorbell conversations that we’ve seen.
Fire TVs: 2 Series, 4 Series and Omni
It’s been a busy year for Amazon’s Fire TV platform, as the company reported collaborations that brought Fire TV capabilities to 250 TV models in 2025. Now Amazon is launching more TVs of its own, including entry-level models with the Fire TV Omni QLED Series (starting at $480), the Fire TV 4-Series (starting at $330) and the Fire TV 2-Series (starting at $160). They are all available for preorder starting today.
Amazon’s affordable TVs will come with new features called Omnisense and Dialogue Boost. Dialogue Boost, as the name hints, is a mode that focuses on dialogue sound above other noises, which may help if you’re tired of living that subtitle life. Omnisense is a brightness technology that auto-adjusts based on ambient light in the room.
Alexa Plus is also infused in these TVs, reminiscent of the recent Gemini on TV upgrades from Google. The AI-upgraded voice assistant is ready to answer in-depth questions about sports stats, look up specific shows and recommend content based on who is in your family or party.
The Fire TV Stick 4K Select arrives with Vega OS
For those happy with their current TVs, Amazon has another Fire TV option called the Fire TV Stick 4K Select, quite a mouthful for such a tiny $40 streaming stick and remote. The new Fire TV Stick introduces the streamlined Vega OS, which is replacing the older Fire TV OS on Amazon’s newer devices. Like the full-size TVs, this new stick is also available for preorder today.
Slim Kindle Scribes announced with new note-taking capabilities
Kindles are back with a new line of Kindle Scribe devices, now featuring new tools to broaden the appeal of the e-readers and target journalers as well as more casual readers. Three Kindle products were announced today: the Kindle Scribe ($430), the Kindle Scribe with built-in front light ($500) and the Kindle Scribe Colorsoft ($630).
Those are pricey numbers for e-readers, but Amazon has equipped these new Kindles with unique software, including AI features like Story So Far, which can give you a quick summary of what happened in the plot up until you stopped reading the last time. There’s also an Ask This Book function to get specific answers fast, and new note-taking capabilities along with a Workspace mode to store them in, so you can pen your own thoughts at any time.
There’s no specific date for Scribe availability right now, but Amazon says the devices will be available later this year.
Next-gen Echo speakers and displays launch with renewed focus on Alexa Plus
Amazon rounded off its product announcements with a new fleet of Echo devices, introducing two new Echo smart speakers and two new Echo Show smart displays. They have bigger sound and more Alexa Plus capabilities than ever. They’re currently available for preorder and come with a free trial of Alexa Plus, which is available to non-Prime users for a $20 subscription.
The largest speaker is the Echo Studio ($220), which is releasing six years after the last Studio and definitely isn’t here to blow up any planets. That spherical design supports Dolby Atmos and includes new physical buttons for controlling power and volume. For those who want somewhat smaller sound, the Echo Dot Max ($100) is launching alongside the Studio, a smaller, more affordable brother device that has 3x more bass than the previous Echo Dot.
@cnetdotcom New Echo Dot Max, Echo Studio & Echo Show 8 & 11 announced at Amazon’s devices event #amazon #amazonecho #echodotmax #echoshow11 #echodot ♬ original sound – CNET
The two new Echo Shows, meanwhile, add touchscreens and are available in an 11-inch model ($220) and an 8-inch model ($180). That gives Alexa Plus more room to play and display images, as well as show videos, photo albums and various other Echo Show tricks that we’ve explored before. The Echo Show interface will now include options like a new shopping widget, a smart home hub, color-coded calendars and more health options via an Oura partnership.
Amazon aims for your living room with the Alexa Home Studio cinema system
Amazon wasn’t quite done with screens. The company also announced an all-new device called the Alexa Home Studio, a large display designed to service as your home theater hub. In addition to the Alexa capabilities, the screen allows you to connect a Fire TV Stick for streaming, and apparently link the latest Echo speakers. It sounds like an option for those who want to make their home cinemas a fully Amazon experience.
With a new version of almost everything, we’ll be waiting to see if any of these products get special bundles or deals for Amazon Prime Big Deal Days next week. And, of course, we’ll let you know what we think of the latest models when we’ve finished testing.